Good morning,
First, congratulations for this nice project. It looks promising and I am surprised about not being aware earlier (you should promote it in a few webs I believe making it better known).
Since the project is being started more or less from scratch, I would rather go to promote different ways of working. (In the same way where wikis have done with web page creation). I would rather go to a different approach to the one used by Micro$oftOffice.
An example would be using an outliner for document generation in the same manner it is done in
http://www.orgmode.org when used within emacs (instead of doing it Word-wise). You concentrate in the content in a similar manner in which you write in a wiki. ReST documents are another example. Afterwards you can concentrate in the look&feel of the document.
Just a thought and again... congratulations,
José María